Joint Forces for Solar Initiative – 4th Breakfast Briefing in Dallas, TX

November 10, 2011 § Leave a comment

During Solar Power International 2011, SES 21 USA was again a sponsor of the Joint Forces for Solar Initiative.

Solar installers from all over the country had a chance to listen to latest solar energy industry news and trends provided by EUPD Research and representatives of the industry. Among the panelists, Chet Boortz, our CEO. With a strong background in the Texan market and a clear understanding where this market should head in order to demonstrate a secure business environment for existing and new solar installers, Chet Boortz was able to present Texas as one of the leading solar energy markets of the future. Stressing the importance of the development of residential and small commercial installations, Chet Boortz re-enforced the goal of SES 21 USA: Being a partner in a growing solar energy industry in Texas and the United States.

The pictures below are a courtesy of Joint Forces for Solar Initiative.

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As the PV industry scales in size . . .Let’s make a case for a grass roots movement and a local industry

November 7, 2011 § Leave a comment

The news from Solar Power International 2011 in Dallas is that the American market for PV continues to scale in size across all sectors.

Sector 2010 Sector 2010 percentage 2011 projection
Residential

264 MW

30%

19%

Non-Residential

372 MW

42%

27%

Utility

242 MW

28%

54%

Total

878 MW

100%

100%

Source: SEIA/GTM; Solarbuzz

More and more utility-scale is the dominate sector; more and more the non-residential sector is comprised of larger and larger systems completed by project developers; and more and more the residential sector is dominated by large solar lease aggregators that sell their lease contracts to Wall Street tax incented investors.  What about the local installer in local markets?

At SPI 2011, SEIA (Solar Energy Industries Association) announced that the trade association’s number one political objective in 2011 was a one year extension of the Department of Treasury Section 1603 cash grant program.  This program and the 100% bonus depreciation available through 2011 have helped to skew these market sectors to large players and large-scale systems.

Are these trends to large scale good for the PV industry?  Sure they are!  As an industry, we need all PV sectors to grow and prosper.  And growth in one sector does not need to be at the expense of another sector.

At SPI 2011, I made a presentation entitled:

Small Scale PV for Large Scale Market Penetration

The intent of the presentation was to highlight the inherent attributes of scalable, distributive, grid-tied PV in small-scale residential systems and to make the point that for the PV industry to prosper over a long period, the industry needs advocates – a political base.  Ultimately, that political base is comprised of one homeowner or one small business at a time.

If politics is local, so is the PV industry.

I have attached a copy of my SPI 2011 presentation.

Large Scale PV Market Penetration Through Small Scale 10.11.11 (ppt).

Chet Boortz, CEO

SES21 USA, LLC

[The comments, positions, and opinions stated above are my own and may or may not represent those of SES 21 USA and its affiliate companies.]

Thinking about PV Solar for your Home or Business?

September 26, 2011 § Leave a comment

Photovoltaic solar panels on the roof of a hou...

Image via Wikipedia

Good idea … now, consider these additional ticklers.

If you have been following this industry you know that solar PV component prices are down 60% in the last two years.  Never has there been a more compelling time to consider a grid-tied PV system for your home or business.

PV systems are an affordable and economic investment now — yes now!  In addition to perfect timing, consider these additional benefits for grid-tied PV systems:

Avoided costs . . . a tax benefit for homeowners.  As a homeowner with a grid-tied PV system, you will purchase less electricity from your utility.  You will avoid that additional cost.  OK.  Since you pay for electricity with after tax income, your PV benefit, for investment comparison purposes, is properly measured in before tax income.

For instance, if you save $30 a month with your PV system and you are in a 28% marginal tax bracket, your before tax equivalent savings is $30/(1-.28) or $41.66.  It takes $41.6 of before tax income to pay $30 to an electric utility.  This is the proper monetary measure of the PV benefit for a homeowner.  Caution: this does not apply if your lease your PV system.

No increase is property taxes.  In most jurisdictions, the capital investment of a PV system for your house will not increase the assessed value of your home or you annual property taxes.  Quite the opposite for a kitchen remodel or swimming pool!

Grid-tied PV systems are scalable.  2kW is as efficient as 5kW or 20kW.  So start small.  You can always add to your PV system at a later date.  A PV system equal to 15% to 20% of your electricity consumption is perfect and costs well less than $10k.  You do not need 25 panels or a $25k investment.  For home or business . . . go small.

A grid-tied PV system will increase the value of your home or business.  Of course it will; your PV system is virtually maintenance free and lowers the cost of operation.

For a home, a recent Lawrence Berkeley National Laboratory report affirms a 20:1 value ratio: that is, the value of your home increases 20 times the first year savings.  Spend $6,000 to save $300 a year: 20 x $300 = $6,000.  Payback?  It’s done!  Caution: this does not apply if your lease your PV system.

For a business, reduced operating expenses equal increased NOI.  Business are valued at a multiple of NOI . . . the increase in value is automatic.

PV systems are a very long term investment!  Most PV panels are warranted to 80% of rated power performance after 25 years, but these panels can last for 40 years or more!  Think about it.  2051 and you still are producing a lot of electricity.  Can you imagine?  A grid-tied PV system of any size is a terrific hedge against rising electricity costs.

Environmental attributes . . . Light from light.  PV systems are sustainable and renewable . . . no fuels, no water, no emissions, and no noise.  How do you measure the value of clean air over 40 years or more?  Ask your children, not your politicians!

Chet Boortz, CEO

SES 21 USA

[The comments, positions, and opinions stated above are my own and may or may not represent those of SES 21 USA and its affiliate companies.]


13 Residential Solar Systems for Habitat for Humanity Houses in Dallas

September 21, 2011 § 2 Comments

To demonstrate the power of the Texas sun and the potential of solar energy as a big part of our energy supply, SES 21 USA has joined with Habitat for Humanity, Bosch Solar Energy, and Schletter Mounting Systems to make a great charity project come true.

13 Habitat for Humanity houses in Dallas are going to receive free solar energy systems on their roofs. The complete solar energy system consists of four panels and are estimated to produce about 1291 kWh of free electricity annually. Customers of SES 21 USA who have used Bosch Solar Energy panels on their installs in the Dallas / Fort Worth area told us that the power output is quite likely to be 10 to 20 percent higher than the estimation.

During a first educational evening 13 families were provided information about solar energy in general and how solar systems could help reduce their electricity bills.

The installation is scheduled to take place shortly.

Chet Boortz, CEO of SES 21 USA, commented

It’s a privilege to work in cooperation with an organization the stature of Habitat for Humanity.  Dallas Habitat does such outstanding work and builds these homes to exacting efficiency standards.  The addition of even small-scale grid-tied PV systems provides meaningful savings to homeowners that often pay the highest electricity rates in deregulated retail markets.   It’s a perfect fit.

SES 21 USA featured in summer issue of Energy Leaders Today

August 29, 2011 § 1 Comment

In late spring Energy Leaders approached us, if we would be available for an interview regarding Ignite Solar’s project for Pasadena School District, Texas.

Metin Altay, Director of Sales and Marketing here at SES 21 USA had a good share in making this project come true and so we were pleased to share this success story of a perfect synergy between a solar wholesale distributor and solar installers.

Read the complete article about the project and Metin Altay’s interview on page 42-43.

Metin Altay interviewed by Energy Leaders Today

Metin Altay interviewed by Energy Leaders Today - Summer 2011 - Copyright Energy Leaders Today 2011

So while we were talking to the editors, they found out about Chet’s desk, our CEO’s blog. Chet has a PhD in political economy, 20 years of experience in oil & gas and has switched to the solar industry 14 years ago. With his background and broad knowledge about the industry, markets and technologies, he is definitely of value to a lot of readers of our PV solar energy blog. Therefore we are really happy to see him being featured on Energy Leaders Today.

Energy Leaders Today features SES 21 USA

Chet Boortz, CEO of SES 21 USA - Solar Energy Solutions featured on Energy Leaders Today - Summer 2011 - Copyright Energy Leaders Today 2011

For more information about SES 21 USA, Solar Energy Solutions click here: www.ses21usa.com

SES 21 USA supports Solairgen training facility in Georgia

July 26, 2011 § 2 Comments

Nestled in the green foothills of the Smoky Mountains, is our featured grid-tied solar electric system playing a vital role in training future solar installers.

SES 21 USA is proud to announce its support for Solairgen, School of Solar Technology, in Georgia. Solairgen is the only IREC Accredited solar training program in Georgia, that offers a complete program of solar installation and technical sales training towards NABCEP certification.

SES 21 USA provided Solairgen a 1.4 KW solar system with the help of our committed suppliers, Bosch Solar, Kaco Inverters and Schletter Mounting Systems. This system features high quality, easy to install solar products which are German engineered and Made in USA.

SES 21 USA and Solairgen are excited to continue working together towards providing high level PV installation training and energizing the solar economy in and around Georgia.

See provided products details here:

Bosch Solar Energy panels
Kaco newenergy inverters
Schletter Mounting Systems

Sponsorship: Joint Forces for Solar Initiative at Intersolar North America

July 22, 2011 § 1 Comment

EuPD - Joint Forces for Solar Initiative - SES 21 USA official sponsor

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Intersolar North America in San Francisco not only serves as a place to learn about the latest solar technology, but also as a platform for knowledge exchange regarding the US solar market.

This year SES 21 USA sponsored “Joint Forces for Solar”, an event that is geared towards giving visitors insight into latest market trends of the solar market and unite the efforts of solar business towards making solar a bigger part of America’s energy mix.

Intersolar TV captured parts of the event in the video below.

Great thanks to the organizers of this event!

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